The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket The Carl Varsity Jacket
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The Carl Varsity Jacket
$65.00

More life. More hugs. More softness.

A vintage-inspired varsity jacket designed for Carl’s softer era, from late-night chaos to growth, sobriety, tenderness, and the occasional hug.

Featuring a collegiate-inspired silhouette, contrast cream sleeves, striped trim, and a minimal “More Life. More Hugs.” chest graphic, this piece feels more like a Hamptons sport-club staple than traditional reality TV merch.

For fans who appreciate a redemption arc, a good rebrand, and the rare reality TV glow-up that actually feels earned.

The Carl Rope Hat The Carl Rope Hat The Carl Rope Hat The Carl Rope Hat
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The Carl Rope Hat
$35.00

For the ones choosing more life, more hugs, and less chaos.

The More Life, More Hugs Rope Hat is a structured rope cap from The Carl Collection, embroidered with a clean, minimal phrase that says exactly what it means. It is soft-boy coded, reality-TV fluent, and designed for anyone who has ever watched someone choose peace over another night of send it and regret it.

Featuring bold white front embroidery, a classic rope detail, and a side Raised by Reality brand hit, this hat is made to feel sporty, nostalgic, and just specific enough.

Available in three colorways: Hamptons Blue, NYC Black, and Soft Boy Green.

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More Life. More Hugs. Zip Hoodie
$62.00

Inspired by Carl’s evolution from late-night chaos to softer energy and self-growth, this oversized raglan zip hoodie references one of the most unintentionally iconic phrases from Summer House: “More life" while incorporating Carl's new "softer side" and love for more hugs.

Featuring subtle chest embroidery-inspired typography, contrast sleeve detailing, and an elevated oversized silhouette, this piece was designed to feel more like a vintage sport-luxe staple than traditional reality TV merch.

Easy to throw on after the beach, for coffee runs, weekend travel, or discussing emotional growth in the Hamptons.

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"More Life. More Hugs." Zip Hoodie
$62.00

Inspired by Carl’s evolution from late-night chaos to softer energy and self-growth, this oversized raglan zip hoodie references one of the most unintentionally iconic phrases from Summer House: “More life" while incorporating Carl's new "softer side" and love for more hugs.

Featuring subtle chest embroidery-inspired typography, contrast sleeve detailing, and an elevated oversized silhouette, this piece was designed to feel more like a vintage sport-luxe staple than traditional reality TV merch.

Easy to throw on after the beach, for coffee runs, weekend travel, or discussing emotional growth in the Hamptons.

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More Life. More Hugs. Cotton Tee
$28.00

Inspired by Carl’s evolution from late-night chaos to softer energy and self-growth, this summer tee references one of the most unintentionally iconic phrases from Summer House: “More life" while incorporating Carl's new "softer side" and love for more hugs.

Easy to throw on for the beach, coffee runs, weekend travel, bed rotting, or discussing emotional growth in the Hamptons.

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More Life. More Hugs. Cotton Tee
$28.00

Inspired by Carl’s evolution from late-night chaos to softer energy and self-growth, this oversized raglan zip hoodie references one of the most unintentionally iconic phrases from Summer House: “More life" while incorporating Carl's new "softer side" and love for more hugs.

Easy to throw on after the beach, for coffee runs, weekend travel, bed rotting, or discussing emotional growth in the Hamptons.

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More Life. More Hugs. Quarter Zip
$55.00

Softness and tenderness, but make it merch.

A premium quarter zip inspired by Carl’s famous “More life” era, reimagined through his softer, sober, redemption-arc energy. Featuring a minimal chest graphic and subtle Raised by Reality branding, this piece is for the fans who appreciate growth, second chances, accountability, and the rare reality TV glow-up that actually feels earned.

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More Life. More Hugs. Quarter-Zip
$55.00

Softness. Tenderness. Emotional growth.

Inspired by Carl’s unexpected evolution from chaotic party boy to self-proclaimed softer energy king, this oversized quarter-zip references one of the most unintentionally iconic eras of Summer House.

Featuring a subtle chest graphic, structured collar, and elevated oversized fit, this piece was designed to feel more like an off-duty Hamptons staple than traditional reality TV merch.

Minimal, wearable, and just specific enough for the people who understand the reference immediately.

For beach mornings, coffee runs, emotional growth, and practicing softness and tenderness.

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"More Life. More Hugs." Polo
$42.00

More life. More hugs. More softness & tenderness.


A retro-inspired polo made for Carl’s softer era, from late-night chaos to growth, sobriety, tenderness, and the occasional hug.


Featuring a contrast collar, sporty sleeve detailing, and a minimal “More Life. More Hugs.” chest graphic, this piece feels more Hamptons sport club than traditional reality TV merch.


For beach days, boat days, coffee runs, and fans who appreciate a redemption arc that actually feels earned.

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More Life. More Hugs. Placket Hoodie
$62.00

Softness. Tenderness. Emotional growth.

Inspired by one of Summer House’s most unexpected character evolutions, this oversized zip hoodie references Carl’s transition from chaos to calm, from party boy to soft boy.

Featuring a minimal left chest graphic and relaxed heavyweight fit, this piece was designed to feel more elevated than traditional reality TV merch, subtle enough for everyday wear, specific enough for the people who immediately get the reference.

For beach walks, airport fits, late-night spirals, and practicing softness and tenderness.

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More Life. More Hugs. Polo
$42.00

More life. More hugs. More softness.

A retro-inspired polo made for Carl’s softer era, from late-night chaos to growth, sobriety, tenderness, and the occasional hug.

Featuring a contrast collar, sporty sleeve detailing, and a minimal “More Life. More Hugs.” chest graphic, this piece feels more Hamptons sport club than traditional reality TV merch.

For beach days, boat days, coffee runs, and fans who appreciate a redemption arc that actually feels earned.

The Carl Polo The Carl Polo The Carl Polo The Carl Polo The Carl Polo The Carl Polo The Carl Polo
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The Carl Polo
$42.00

More life. More hugs. More softness & tenderness.

A retro-inspired polo made for Carl’s softer era, from late-night chaos to growth, sobriety, tenderness, and the occasional hug.

Featuring a contrast collar, sporty sleeve detailing, and a minimal “More Life. More Hugs.” chest graphic, this piece feels more Hamptons sport club than traditional reality TV merch.

For beach days, boat days, coffee runs, and fans who appreciate a redemption arc that actually feels earned.

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More Life. More Hugs. Snow Wash Cotton Tee
$32.00

For the era where nature is healing and we are all so back.

Inspired by Carl’s evolution from late-night chaos to softer energy, self-growth, and an endearing obsession with hugs, this vintage-inspired snow wash tee features a soft sage green finish, a clean “MORE LIFE. MORE HUGS.” front graphic, and subtle Raised by Reality branding on the sleeve.

Easy, relaxed, and quietly reality-TV-coded, it references one of Summer House’s most unintentionally iconic phrases while giving it a softer, more evolved spin.

Made for podcast drops, coffee walks, weekend errands, beach days, couch recaps, bed rotting, and discussing emotional growth in the Hamptons.


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